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I don’t watch sports all that often right now, mostly because the whole idea of there being no audience really grates on me. Even if there were ten people it might make a difference.

Anyway, this is an interesting time for the entertainment industry, they are starting to realize that they aren’t invincible. Which is why they need to appeal to as many people as possible.

The first rule of business is to respect your customers.  The social justice warriors of the NBA could use a lesson in the first rule.

Viewership on ABC is down 23 percent and the numbers are down 20 percent overall compared to the 2019 playoffs, according to Sports Illustrated.   We believe in large part due to the disrespect the NBA players have shown to hard working and patriotic Americans.

That translates to less money in the league’s kitty… and in the long run, less money for the players.

The NBA would like to shrug it off as a result of the pandemic but with ratings already falling prior to the lockdown, and with more eyeballs at home as a result of the shutdown, that dog don’t hunt.

NBC Sports reported that its hockey ratings were up 39%.  ESPN reported that the network’s baseball viewership was up 29%

The fact is Americans were already put off by the league’s allegiance to the wishes of the Communist Chinese Party following the reaction to last year’s tweet by Houston Rockets GM Daryl Morey in response to the CCP’s takeover of Hong Kong…

“Fight for Freedom. Stand with Hong Kong.”

The ChiComs reacted with a predictable heavy hand – they appeared to threaten withdrawing the $1.5 billion they pay for NBA streaming rights…

LeBron James, the face of the NBA, made his – and the majority of the league’s influencers and decision-makers – known…

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